Storytelling in business might be a buzzword, but that’s because good storytelling does create the right kind of buzz.
And that starts from the top – the leaders. So, how do leaders tell better stories? Stories that inspire, that enable, empower, and prompt people to get stuff done?
Best-selling author Paul Smith joins Jenn Mancusi to discuss that topic. As the author of 5 books, he helps leaders, salespeople, and parents draw on the art of storytelling to be more successful.
Join us for this live episode of “Marketing, Demystified.”
Audio version: