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podcast podcast July 2, 2024

B2B Buying Process Secrets: How decisions are actually made

At times, the B2B buying process can be frustrating, dare we say infuriating. How are decisions made? What’s the actual process? Kerry Cunningham, research and thought leadership at 6Sense, joins Jenn Mancusi on this episode of “Marketing, Demystified” with the answers. 

They discuss:

  1. Why can the B2B buying process be so difficult for companies?
  2. What understanding can make it easier?
  3. How are decisions actually made?
  4. How to win deals before sales even gets involved?
  5. What’s the role of content

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