Back to Learn
podcast podcast July 2, 2024

B2B Buying Process Secrets: How decisions are actually made

At times, the B2B buying process can be frustrating, dare we say infuriating. How are decisions made? What’s the actual process? Kerry Cunningham, research and thought leadership at 6Sense, joins Jenn Mancusi on this episode of “Marketing, Demystified” with the answers. 

They discuss:

  1. Why can the B2B buying process be so difficult for companies?
  2. What understanding can make it easier?
  3. How are decisions actually made?
  4. How to win deals before sales even gets involved?
  5. What’s the role of content

LinkedIn Live this way

Audio version:

Related content

Discover a wealth of topics, insights, and exclusive resources from our industry experts.

How to drive and measure content effectiveness

Creating content is easy in theory, but creating effective customer journey content is more of a challenge. Many companies struggle to find market fit, and their content often falls short of engaging potential customers. To shed light on this issue, Sara Giddens, an...

read more