Marketing programs can be prone to jumping into doing, and don’t get us wrong, for marketing to work, there has to be implementation. But for that implementation to be effective, there has to be a strategy and strategies informed by market research can drive even better marketing ROI.
To discuss that topic, Jenn Mancusi is joined by veteran market researcher Brian Monschein.
They discuss the current state of research in marketing and what works and what doesn’t.