Sure, everyone can create content, and many do, but truly aligning content with the right stages of the customer journey is a bit of an art and a science. To dive into that topic and learn how to get started, “Marketing, Demystified” host Jenn Mancusi chats with Sara Giddens, Director of Growth Marketing & Strategy at Kahua, a capital program and construction project management software, and expert on the topic.
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