Companies can help their business grow with their exact target customers by using the right account-based marketing tactics. We discussed how to get started with your ABM strategy. On this episode of “Marketing, Demystified,” ABM expert Pam Didner joins us to discuss which account-based marketing tactics work in her experience.
Specifically, we discuss in the episode the following topics:
- What are the benefits of ABM?
- How do companies get started implementing their ABM strategy?
- What are some common challenges of ABM?
- How do you measure the success of ABM?
- What are some tools and resources for ABM?
- What is your advice for business owners who are considering using ABM?