We’ve all heard that people make emotional decisions, not rational ones – even in B2B – as today’s guest and author Nancy Harhut discusses in her book – “Using Behavioral Science in Marketing.”
But how can teams make their marketing campaigns more of a science while still keeping the art of creativity in the mix?
“Marketing, Demystified” Host Jennifer Mancusi is joined by Nancy on today’s episode to discuss the topic.
Join us.
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