In this episode of Marketing Demystified, host Jenn Mancusi talks with Jessica Rhodes, founder of Interview Connections, about leveraging podcast guest appearances (aka podcast guesting) to grow your business and build thought leadership.
Key insights discussed:
Why choose podcast guesting:
- Immediate positioning and social proof as an industry expert
- Access to established audiences who already consume podcast content
- Natural content creation through authentic conversation
- Relationship building with hosts and their networks
Selecting the right podcasts:
- Focus on established shows (20+ episodes) with interview formats
- Evaluate content alignment and potential for repurposing
- Consider host relationship potential over pure audience size
- Look for shows reaching your target audience
Preparing for success:
- Create a one-sheet with suggested topics and questions- Practice answers but stay conversational
- Remove distractions and check technical setup
- Focus on providing value rather than selling
- Stay present and engaged during the conversation
Maximizing each appearance:
- Promote before, during, and after recording
- Repurpose content across marketing channels
- Use appearances in lead nurturing and sales processes
- Share clips and highlights on social media
- Include episodes in prospect communication
Listen to the full episode to learn more about making podcast guesting work for your business.
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